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Chery Debuts at Dubai International Airport: Highlighting Its Safety Commitment at the World’s Busiest Aviation Hub

Release Date:Jul 18,2025

Recently, as the first Chinese automaker to achieve cumulative overseas sales of 5 million vehicles, Chery successfully made its debut at Dubai International Airport in the UAE, underscoring its strong brand power and forward-looking global strategy. The company’s product posters now dominate high-traffic passenger zones throughout the airport, including shuttle pick-up points and boarding corridors. Through heartwarming family scenes featuring CSH hybrid models, Chery communicates its brand commitment of 'Safety for Family' and 'Let everyone enjoy five-star protection' to premium international travelers, embodying its core values of 'Green, Technology, Family and Companionship' for global families.

 

 

According to Airports Council International (ACI World) report, Dubai International Airport maintained its status as the world's busiest international passenger hub in 2024, solidifying its position as a premier global aviation and luxury travel gateway. Chery’s strategic brand presence at this high-profile location demonstrates its commitment to leveraging the airport’s unparalleled global connectivity to amplify brand visibility and deepen consumer engagement. As the top-ranked automotive brand in Kantar Brands’ Top 50 Chinese Global Brand Builders list for three consecutive years (ranking 12th overall), Chery continues to strengthen its brand credibility through authoritative recognition. In June 2025, Chery became the only automaker included in Forbes China "Sustainable Development Industrial Enterprises" list, demonstrating its leadership in green technology innovation and ESG practices. From frequent appearances at premier international auto shows to its US$3.5 million donation to the International Union for Conservation of Nature (IUCN) to support ecological protection, Chery is building a diversified global brand influence matrix through multiple initiatives.

 

Chery is accelerating its growth through a dual-engine strategy of brand development and market expansion. In H1 2025, Chery Group reported global sales of 1,260,124 vehicles, representing 14.5% year-on-year growth. The company exported 550,270 units during this period, maintaining its position as China's top automotive exporter. With a global customer base now exceeding 16.98 million, Chery achieved another milestone by becoming the first Chinese automaker to exporting over 5 million vehicles cumulatively by June's end. In Europe, Chery has adopted an "In Europe, For Europe" approach, establishing distribution networks in four countries—including Greece and Hungary—within just six months. The company has also localized its Chery Super Hybrid (CSH) technology and TIGGO series dual-power models in Poland and Romania. Chery's recent brand activation at Dubai International Airport, the Middle East's premier aviation hub, underscores its strategic focus on premium global markets.

 

 

According to Airports Council International (ACI World) report, Dubai International Airport maintained its status as the world's busiest international passenger hub in 2024, solidifying its position as a premier global aviation and luxury travel gateway. Chery’s strategic brand presence at this high-profile location demonstrates its commitment to leveraging the airport’s unparalleled global connectivity to amplify brand visibility and deepen consumer engagement. As the top-ranked automotive brand in Kantar Brands’ Top 50 Chinese Global Brand Builders list for three consecutive years (ranking 12th overall), Chery continues to strengthen its brand credibility through authoritative recognition. In June 2025, Chery became the only automaker included in Forbes China "Sustainable Development Industrial Enterprises" list, demonstrating its leadership in green technology innovation and ESG practices. From frequent appearances at premier international auto shows to its US$3.5 million donation to the International Union for Conservation of Nature (IUCN) to support ecological protection, Chery is building a diversified global brand influence matrix through multiple initiatives.

 

Chery is accelerating its growth through a dual-engine strategy of brand development and market expansion. In H1 2025, Chery Group reported global sales of 1,260,124 vehicles, representing 14.5% year-on-year growth. The company exported 550,270 units during this period, maintaining its position as China's top automotive exporter. With a global customer base now exceeding 16.98 million, Chery achieved another milestone by becoming the first Chinese automaker to exporting over 5 million vehicles cumulatively by June's end. In Europe, Chery has adopted an "In Europe, For Europe" approach, establishing distribution networks in four countries—including Greece and Hungary—within just six months. The company has also localized its Chery Super Hybrid (CSH) technology and TIGGO series dual-power models in Poland and Romania. Chery's recent brand activation at Dubai International Airport, the Middle East's premier aviation hub, underscores its strategic focus on premium global markets.