The 2025 Chery International User Summit is scheduled to take place from October 17 to 22. Coinciding with the event, the CHERY Brand Exhibition, under the theme “In Somewhere, For Somewhere, Be Somewhere,” will open in Wuhu, China. As a core immersive experience of the summit, Chery will blend forward-looking intelligent technology interactions with immersive scenario-based storytelling, highlighting its steadfast dedication to providing intelligent mobility solutions for families worldwide and its vision of ensuring enjoyable travel experiences across the globe.

The CHERY Brand Exhibition to Debut at  the 2025 CHERY International User Summit

The exhibition focuses on three core fields: hybrid technology, intelligent pure-electric mobility, and family travel. Breaking away from traditional product displays, it adopts the "Ultimate Imagery" concept to create an ecosystem space that integrates technology, art, and the future automotive lifestyle. Through this innovative journey of ecological craftsmanship, visitors will not only gain insight into Chery's global footprint—from "going global" to "embedding locally" and "moving upward"—but will also witness the cross-boundary fusion of cutting-edge technology and traditional art, experiencing future smart mobility solutions firsthand.

Chery's commitment goes beyond building cars; it's about crafting a comprehensive ecosystem that integrates seamlessly into every aspect of users' lives. The Exhibition brings the brand's "People + Vehicle + Life" strategy to life through three core scenarios: comfortable home living, daily commuting, and family camping. These scenarios demonstrate Chery's evolution from a mobility provider to a life companion, ushering users into a new era of smart living. Furthermore, the exhibition will showcase Chery's full powertrain portfolio, from PHEVs to pure EVs, tracing a journey from timeless classics to modern benchmarks and revealing the thoughtful engineering that serves millions of families worldwide.

As a key component of the "Co-New Experience" at the 2025 Chery International User Summit, the Exhibition works alongside the CSH Endless Horizon Long Trip Test Driving, KOC Forum, and brand launches to create a complete attendee journey. In contrast to the dynamic format of these other events, the Exhibition cultivates a more static space for meaningful connection. It communicates the warmth of human-brand connection beyond mere products or technology, evoking a resonance that transcends words.

As the automotive industry rapidly evolves toward intelligence and ecosystem integration, Chery is exploring how to make "co-existing with users" a sustainable practice. The CHERY Brand Exhibition is not merely a feast of technological innovation; it extends an invitation. Through immersive experiences and narrative spaces that embrace open interpretation, it draws visitors in—allowing them to feel the warmth of technology and connect with the pulse of a global ecosystem. Here, they become not just observers, but active participants and co-creators. With the exhibition approaching, there is mounting anticipation for this unique invitation. A wealth of details and narratives are all set to be revealed on site.